The CKD Group established its Purpose and Brand Slogan in April 2023 and Values in October 2023.

The Purpose defines the significance of the CKD Group's existence and the direction it aims to take in response to changes in the society surrounding the CKD Group.

There are five "Values" that each and every CKD Group employee should cherish in order to realize the Purpose.

The Brand Slogan encompasses our Purpose and Values and articulates our thoughts and actions for the future.

Click here for an explanation of our Philosophy→